Visual Communication

Which is the most important element in a worship experience?…Is it the speaking (cause that’s what really ministers to people’s hearts…)…Is it the music/singing (cause it invokes emotion and brings us to the throne of Christ…)…Is it the things that people see and experience visually (since we are such a visual culture…)

I don’t think that one is more important than the other, but I do see them as EQUALLY vital to an meaningful worship experience.  So many times though the visual side of things is seen as more “gravy” than “meat and potatoes.”  I see words on the screen, moving backgrounds, awesome bumper videos, video announcements, and set design as being on the same level as the message.  It shows people that you’ve thought intentionally through every aspect of the service.  Now can a service be overly visual…yeah…and in that case I can understand, but at Cloverleaf Church we’re ALWAYS going to place a high priority on the things people see and experience visually at our worship experiences.

the-creative-beardAll that to say, I’d like to promote my buddy Chris Thomas (aka C-Bass) and his new business endeavor called “The Simple Beard“…basically what he offers is creative consulting and creation of elements you might use in a worship service, on the web, or in print…to find out more about what he offers and how he could benefit you check out his website!  He’s also now on staff at Piedmont Church taking over my position with Communications/Media…so if you get the opportunity to swing by Piedmont on a Sunday, come by and check out his handiwork!

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